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Want an App? Just because you can, doesn’t mean you should.

23 January

Myth: Mobile Means Apps There are few approaches for serving optimized content for mobile. Having an app is one of them — not necessarily the best, though. An app is just a container for the content we are trying to serve. While some apps bring us delightful experiences (such as Solar or Instagram), we can’t […]

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What You Can (and Should) Ask for on Your Landing Page Forms

15 January

Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout […]

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Before and After: 3 Real-Life Landing Page Makeovers

21 December

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. No siree! They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about “11 Simple (But Critical) Tips for Creating Better Landing Pages.” But we wanted to […]

Skeleton: Beautiful Boilerplate for Responsive, Mobile-Friendly Development

21 November

Skeleton is a small collection of CSS files that can help you rapidly develop sites that look beautiful at any size, be it a 17″ laptop screen or an iPhone. Skeleton is built on three core principles: Responsive Grid Down To Mobile Skeleton has a familiar, lightweight 960 grid as its base, but elegantly scales […]

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Sticky Menus Are Quicker To Navigate

08 November

Most designers would agree that navigation is one of the most critical components of a website. Despite this, it is not always easy to use or access. Traditionally, users must scroll back to the top of the website to access the navigation menu. I recently wondered whether sticky menus makes websites quicker to navigate, and […]