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Before and After: 3 Real-Life Landing Page Makeovers

21 December

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. No siree! They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about “11 Simple (But Critical) Tips for Creating Better Landing Pages.”

But we wanted to take those tips one step further and apply them to real-life landing pages. So to find those real-life landing pages, we reached out to our fans in social media and asked them to send us a landing page of theirs that they thought was in need of a little optimization love. We then selected three landing pages to analyze and improve right in this post.

But first, a small disclaimer. Keep in the mind that these recommendations are based on my years of testing which have resulted in positive effects on landing page conversion rates. That being said, I am not a master of every single industry, and only you know what resonates with your audience. In other words, keep in mind that it’s still important to A/B test your landing pages to determine what really works for you.

Okay then. Now that that’s out of the way, let’s get started …

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